Fortune #1
Walmart
- • Scaled back DEI programs
- • Ended racial equity center funding
⏱ Folded 20 days after the 2024 election
Days hiding in the hedge
…
Still in the MAGA hat · since Nov 2024
Corporate courage tracker™
Flip500
The Fortune 500 companies that backed into the bushes on DEI & ESG the moment the wind changed — and a live clock counting down to their inevitable rainbow comeback.
27
Flip-floppers
48
Avg days to fold
8
Doubled down
How we count a flip: days between a US election and the policy change. The 2024 vote was the flop; the 2026 midterms were … days ago — now we wait to see who comes out of the hedge in a rainbow shirt.
The Hedge Leaderboard
🧢
Fortune #2
Amazon
- • $1M to inauguration fund
- • Wound down some DEI programs
⏱ Folded 38 days after the 2024 election
Days hiding in the hedge
…
Still in the MAGA hat · since Dec 2024
Fortune #4
Apple
- • Shareholders rejected anti-DEI proposal
- • Kept programs (while hinting it may 'adjust')
Days standing firm
…
Doubled down, never hid · since Feb 2025
Fortune #8
Alphabet (Google)
- • Dropped diversity hiring targets
- • $1M to inauguration fund
⏱ Folded 92 days after the 2024 election
Days hiding in the hedge
…
Still in the MAGA hat · since Feb 2025
Fortune #11
Costco
- • Shareholders rejected anti-DEI proposal by ~98%
- • Board publicly defended DEI
Days standing firm
…
Doubled down, never hid · since Jan 2025
Fortune #12
Ford
- • Pulled out of HRC index
- • $1M to inauguration fund
😬 Folded 69 days BEFORE the 2024 vote — pre-emptive cringe
Days hiding in the hedge
…
Still in the MAGA hat · since Aug 2024
Fortune #13
Microsoft
- • Publicly stood by its DEI commitments
- • Kept publishing diversity reports
- • (Did chip in $1M to the inauguration fund)
Days standing firm
…
Doubled down, never hid · since Jan 2025
Fortune #15
JPMorgan Chase
- • Rebranded DEI as 'DOI'
- • Left Net-Zero Banking Alliance
- • But Dimon told critics 'bring them on'
⏱ Folded 129 days after the 2024 election
Days hiding in the hedge
…
Rustling in the bushes · since Mar 2025
Fortune #18
General Motors
- • $1M to inauguration fund
- • Dropped DEI language from filings
⏱ Folded 76 days after the 2024 election
Days hiding in the hedge
…
Still in the MAGA hat · since Jan 2025
Fortune #22
Meta
- • Ended DEI team & programs
- • Dropped fact-checking
- • $1M to inauguration fund
⏱ Folded 66 days after the 2024 election
Days hiding in the hedge
…
Still in the MAGA hat · since Jan 2025
Fortune #25
Bank of America
- • Left Net-Zero Banking Alliance
⏱ Folded 58 days after the 2024 election
Days hiding in the hedge
…
Still in the MAGA hat · since Jan 2025
Fortune #30
Verizon
- • Ended DEI programs to win FCC deal approval
⏱ Folded 192 days after the 2024 election
Days hiding in the hedge
…
Still in the MAGA hat · since May 2025
Fortune #31
Wells Fargo
- • Left Net-Zero Banking Alliance
- • Dropped diverse-slate hiring rule
⏱ Folded 116 days after the 2024 election
Days hiding in the hedge
…
Still in the MAGA hat · since Mar 2025
Fortune #34
Citigroup
- • Dropped aspirational diversity targets
⏱ Folded 107 days after the 2024 election
Days hiding in the hedge
…
Still in the MAGA hat · since Feb 2025
Fortune #37
Target
- • Ended 3-year DEI goals
- • Exited HRC index
- • Hit by boycott, sales slumped
⏱ Folded 80 days after the 2024 election
Days hiding in the hedge
…
Rustling in the bushes · since Jan 2025
Fortune #41
Lowe's
- • Stopped HRC survey participation
- • Ended some sponsorships
😬 Folded 78 days BEFORE the 2024 vote — pre-emptive cringe
Days hiding in the hedge
…
Still in the MAGA hat · since Aug 2024
Fortune #43
Goldman Sachs
- • Dropped board diversity IPO pledge
⏱ Folded 98 days after the 2024 election
Days hiding in the hedge
…
Still in the MAGA hat · since Feb 2025
Fortune #45
PepsiCo
- • Ended representation goals for managers
⏱ Folded 108 days after the 2024 election
Days hiding in the hedge
…
Still in the MAGA hat · since Feb 2025
Fortune #48
Disney
- • Replaced DEI performance factor
- • Renamed inclusion programs
⏱ Folded 98 days after the 2024 election
Days hiding in the hedge
…
Rustling in the bushes · since Feb 2025
Fortune #54
Boeing
- • Dismantled DEI department
😬 Folded 1 days BEFORE the 2024 vote — pre-emptive cringe
Days hiding in the hedge
…
Still in the MAGA hat · since Nov 2024
Fortune #61
IBM
- • Disbanded DEI department
⏱ Folded 154 days after the 2024 election
Days hiding in the hedge
…
Still in the MAGA hat · since Apr 2025
Fortune #64
Caterpillar
- • Stopped HRC index participation
- • Reviewed DEI programs
😬 Folded 56 days BEFORE the 2024 vote — pre-emptive cringe
Days hiding in the hedge
…
Still in the MAGA hat · since Sept 2024
Fortune #66
Coca-Cola
- • Kept its diversity programs
- • Warned investors that dropping them could hurt the business
Days standing firm
…
Doubled down, never hid · since Feb 2025
Fortune #70
T-Mobile US
- • Dropped DEI language & programs amid FCC review
⏱ Folded 143 days after the 2024 election
Days hiding in the hedge
…
Still in the MAGA hat · since Mar 2025
Fortune #74
Cisco
- • Shareholders rejected anti-DEI proposal
- • Kept inclusion programs
Days standing firm
…
Doubled down, never hid · since Dec 2024
Fortune #75
Delta Air Lines
- • CEO publicly reaffirmed DEI commitment
Days standing firm
…
Doubled down, never hid · since Jan 2025
Fortune #84
Deere & Co.
- • Ended support for 'social awareness' events
😬 Folded 112 days BEFORE the 2024 vote — pre-emptive cringe
Days hiding in the hedge
…
Still in the MAGA hat · since Jul 2024
Fortune #117
McDonald's
- • Retired diversity goals
- • Renamed DEI team
⏱ Folded 62 days after the 2024 election
Days hiding in the hedge
…
Still in the MAGA hat · since Jan 2025
Fortune #125
Salesforce
- • Dropped diversity hiring goals from filings
⏱ Folded 122 days after the 2024 election
Days hiding in the hedge
…
Still in the MAGA hat · since Mar 2025
Fortune #148
Marriott
- • CEO publicly defended welcoming everyone
- • Kept inclusion programs
Days standing firm
…
Doubled down, never hid · since Feb 2025
Fortune #150
Paramount
- • Ended diverse hiring goals
⏱ Folded 113 days after the 2024 election
Days hiding in the hedge
…
Still in the MAGA hat · since Feb 2025
Fortune #290
Tractor Supply
- • Ended DEI roles & Pride sponsorships
- • Dropped carbon goals
😬 Folded 131 days BEFORE the 2024 vote — pre-emptive cringe
Days hiding in the hedge
…
Still in the MAGA hat · since Jun 2024
Fortune #300
Molson Coors
- • Ended DEI goals & HRC participation
😬 Folded 63 days BEFORE the 2024 vote — pre-emptive cringe
Days hiding in the hedge
…
Still in the MAGA hat · since Sept 2024
Fortune #447
Levi Strauss
- • Shareholders rejected anti-DEI proposal
- • Kept equity programs
Days standing firm
…
Doubled down, never hid · since Jan 2025
Fortune #471
Harley-Davidson
- • Ended DEI function
- • Dropped sponsorships
😬 Folded 78 days BEFORE the 2024 vote — pre-emptive cringe
Days hiding in the hedge
…
Still in the MAGA hat · since Aug 2024
Satire, built on publicly reported announcements from 2024–2025. Flip speed is measured from the 2024 US election; comebacks from the 2026 midterms. Dates are approximate. Spot a flip? The clock stops when they come out of the bushes. D'oh.